Styling fresh flowers in your home with Freddie’s Flowers
It’s Chelsea Flower Show season and we’re exploring how you can incorporate fresh flowers to complement your interior scheme, invite nature indoors and spread joy in your home.
We spoke to Freddie from Freddie’s Flowers to discover his favourite ways to style flowers in the home. Find out how you can get creative with flower arranging to transform the feel of any space…
Tell us a bit about Freddie’s Flowers and your ethos?
“At Freddie’s Flowers we’re all about bringing joy, creativity and zen to your home through unique and stylish arrangements. Each week me and my team create an entirely different arrangement using seasonal stems and colours, with helpful hints and tips to help you bring out your inner florist. I am obsessed with flowers and want to transfer that joy onto our customers!”
What do you feel fresh flowers bring to an interior space?
“I feel once you’ve had flowers in your home it’s almost impossible to give them up. They completely transform a space with the room and flowers working together in different ways depending on the flower shapes and colours. I find it extraordinary the impact they have; I walk into a room at home with a new arrangement in it and feel it has an entirely different feel about it. Because we create one arrangement per week, they each have a strong character and personality to them, which again can affect a room.”
What are some of your favourite ways to style flowers in the home?
“Each week I love getting creative in different ways with my flowers. Because a new arrangement arrives each week, and the flowers usually last two weeks (or more!), it allows you to be incredibly creative. I like to mix and match my arrangements (if the colours work) or create mini bud vases, using trimmings from a combination of flowers, or trim down a whole arrangement into a shorter vase. I then have four main areas in my home where my arrangements go, with the mini bud vases often dotted around the rest of the house in bathrooms and bedrooms.”
How do you incorporate flowers into an interior scheme? Do you prefer to coordinate with paint colours or create a contrasting pop of colour?
“I love both! At home, I have a very strong colour scheme which I love, and I find that I never have an arrangement that doesn’t work with it; it just creates a different look and feel. I think if you have an interior scheme you like, and a good combination of flower colours and textures, the two will match because they are both stylish in their own way!”
What would be some of your expert tips for someone who is new to flower arranging?
- Make sure you’ve got a vase to match the sort of arrangement you want to create. A Hurricane shape is great for rustic, wild flower arrangements with lots of different flowers and foliage; a bell jar would be better for taller, more structural arrangements perhaps with just one or two stems.
- Once you’ve got your vase, flower selection is key. Make sure you have a balance of colour, shape and texture.
- Work from the outside in: Start with shorter flowers around the edge working towards taller more structural shapes in the middle.
- Look after your flowers! Change the water regularly, trim the ends, use flower food, keep away from drafts, heat and fruit bowls.
Finally, tell us your favourite flowers to use in your own home at this time of year?
“This is a glorious time of year for flowers as we move through spring into summer. I’d be mad if I didn’t say peonies, because they are just great, especially the Coral Sunset variety which drifts from a stunning coral colour to a sunset orangey yellow. Remarkable. Then alliums are a stem I absolutely love; we deliver lots of different varieties, but the Gladiator variety is very cool indeed - they are fabulous to dry and will go on and last forever. I also love Butterfly ranunculus which are so beautiful and come in a range of magical colours.”
