YOLKE x Little Greene
We are delighted to share that bespoke Little Greene colours have been used for the new YOLKE pop-up store in London. Our Colour Specialist, Simon Hutchinson, worked with the team at YOLKE to produce two beautiful shades which bring their vision to life…
A London-based clothing brand with a vibrant collection of distinctive prints and styles, YOLKE have recently launched their own pop-up store in Elizabeth Street, Belgravia. As their first stand-alone store, YOLKE wanted to make a real statement on the high street by using an exquisite combination of bold colours, elegant details and lustrous accents.
For the store exterior, Simon took inspiration from richly coloured hollyhocks and created an impactful berry cerise that pairs with gold accents. Inside, a bespoke duck egg blue is showcased on panelling, to create an elegant backdrop to their clothing.
Simon said: “It was a fantastic project to work on with a dream client and a colourful outcome. It’s a wonderful feeling to have made something that not only has made the client happy, but that has helped in giving the shop a colourful identity on the high street.”
Ella Ringner, YOLKE’s Founder and Creative Director, said: “From the early stages of designing the shop, we knew colour would be key to displaying the many prints of our collections and creating an enticing feel to the boutique from the outside. The idea was to create an inspiring world of YOLKE, set back from the street, filled with shimmering colours and printed treasures.”
